In this Q&A webinar event, Precision Farming Dealer managing editor Jack Zemlicka moderates a discussion among Eis Implement owner Jon Eis, precision farming manager Eric Hagenow and precision farming specialist Phil Davister on how each of them define their role within the dealership’s precision business, lessons learned building the business and advice for how to improve culture and accountability. [To view any of our webinar replays, you must be logged in with a free user account.]

Farm equipment automation is on the minds of precision dealers, whether it’s a tangible reality or far-fetched fantasy. But regardless of the take, it’s hard to ignore the impact the emerging technology will have on the ag industry.