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Precision Farming Dealer 2022 Benchmark Study

Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022

10th annual Precision Farming Dealer benchmark study reveals nearly 60% of dealers forecast precision sales to be up at least 2% in 2023.
Precision farming revenue numbers reached new heights for some dealers in 2022 despite an overall decline in growth, and the outlook for 2023 remains mostly positive according to the 10th annual Precision Farming Dealer benchmark study.
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Price’s Law & the Foxhole Test

Without fail, every one of our semiannual Dealer Summits drops several ideas to swim in my brain for weeks on end. And the record-setting 2023 Precision Farming Dealer Summit in St. Louis did not disappoint.
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Digital Innovation Hubs Incubate European Ag Robotics Culture

European Union financial backing and collaboration building a strong scaffolding for a growing European agricultural robotics ecosystem.

Ag-focused Digital Innovation Hubs are just one way Europe is positioning to become a center of agricultural robotic technology. European Union funded projects, such as agROBOfood — a robust consortium of research entities and businesses — are creating collaborative spaces and providing capital to help technology developers apply robotics to the unique challenges of automating agriculture. 


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Looking Beyond Ag to Solve the Precision Labor Shortage

Hutson Inc. turns interns without ag experience into precision-focused sales representatives.
Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is looking beyond the farm for its newest hires. The dealership started an internship program to train people without a background in agriculture to become sales representatives.
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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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