PFD Features

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Expanding ROI Through Test Plot Practices

Test plots serve as a platform for dealers to conduct experimental research, equipment demonstrations and employee training opportunities: pillars for which ROI can be better proven to customers.
Some dealers are portraying value in the form of test plot investments: A field (or series of fields) under dealership control where experiments or customer showcases are conducted with equipment and services.
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20 Employee Training & Retention Tips for Precision Ag Staff

A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.
So what are the most effective methods for maintaining productive, profitable employees? Our editors compiled experience-based advice from North American dealers of all sizes and brands on how to develop a stable, successful and loyal precision farming staff.
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Top 10 Precision Farming Stories from September 2018

Editorial coverage of the 2018 Farm Progress Show topped the list this month, in addition to several videos of the product introductions and innovations from the show hitting on the list. The second spot this month was claimed by a news item on the newest development from the ongoing John Deere-Granular product development and marketing collaboration. And rounding out the top 3 was a guest blog from Todd Janzen on technologies that are changing agriculture.  
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Al Myers

A Candid Conversation with Al Myers, Founder of Ag Leader Technology

Developing the industry’s first on-the-go yield monitor as the cornerstone innovation of the company, Myers reflects on more than 30 years of creating a progressive company culture and what the future holds.
Developing the industry’s first on-the-go yield monitor as the cornerstone innovation of the company, Myers reflects on more than 30 years of creating a progressive company culture and what the future holds.
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Current Issue

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Precision Farming Dealer

  • 2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
  • Precision Dealers Eyeing Bounce Back Year After Challenging 2024
  • Veteran Technician Stays Young in New Precision Specialist Role
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