PFD Features

Greenway Equipment

Adding 15 Precision Hires: Lessons Learned in Year One

A calculated, yet ambitious addition of precision staff at Greenway Equipment tested the training model, but also showed measurable early returns.
Finding talent in precision ag can be tough, but also a necessary part of expanding a precision business. According to the 2019 Precision Farming Dealer benchmark study, nearly 40% of dealers say adding precision staff was their greatest need to grow business, with another 50% saying it was an area of importance.
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Most Valuable Dealership 2020

8th Annual Precision Awards Program Honors Top North American Dealer

RDO Equipment Co. is Precision Farming Dealer’s Most Valuable Dealership for 2020.
The 2020 recipient of Precision Farming Dealer’s eighth annual Most Valuable Dealership is RDO Equipment Co., based in Fargo, N.D. In total, 18 U.S. and Canadian dealerships including large and small farm equipment dealership groups with precision departments, independent precision operations and co-ops were nominated by their farm customers, precision equipment suppliers and their own employees.
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5th Annual Essential Guide to Precision Farming Tools

The 2019 resource features 39 products in 19 different categories, to provide dealers with detailed insight into the latest technology innovations.
The pace of precision farming progress has not endured the same slowdown as other segments of the ag industry in recent years, as companies continue to engineer innovations designed to help farmers be more informed decision makers.
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Evaluating the Virtual Visibility of Your Precision Farming Business

When it comes to establishing a precision presence on dealership websites, many fall short of delivering essential information on programs, products and staff.
You have a talented team of precision farming experts in a department that houses the latest and greatest technology available to farmers. Your dealership website reflects that right?
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Collaboration & Compromise Solve Seasonal Chaos, Gain Competitive Edge

Willing to take risks rooted in a culture of professional trust, three precision stakeholders at Eis Implement share their secrets to success and stability.
Leadership of a precision farming business can take many forms and come from different places within a dealership. But it often takes a coordinated effort by ownership, management and specialists to create and sustain a productive culture.
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Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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