Dealer Development

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Benchmark Study

77% of Precision Dealers Forecast Revenue Growth in 2024

11th annual Precision Farming Dealer benchmark study reveals mostly positive outlook for new year after significant revenue increases in 2023
Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.
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Precision Agriculture

OEM Leaders Reveal Precision Vision for Dealers & Customers

AGCO, Case IH & New Holland representatives discuss autonomy, retrofit opportunities & precision business commonalities of their top dealers
Jeffrey Smith, product marketing manager for AGCO, Kendal Quandahl, precision field team manager for Case IH, and Paul Welbig, precision technology product marketing director for New Holland North America, discussed the realities of precision services in dealerships, the successful approaches embraced by their top-performing dealers and what to expect in the autonomy space.
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Top Articles

Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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