Product Innovations

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What Farmers Want From You

3 Reasons Why Your Customers Should Use More Precision Technology

Variable rate, yield monitoring & more offer potential for quick return on investment
Even for widely used options like variable-rate fertilizer, GPS auto-steer, auto seed shutoff and yield monitoring data analysis, more than 15% of no-tillers indicated they would likely purchase the technology in the next 5 years.
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[Technology Corner] Precision Business on the Rise for Single Store Deere Dealer

I caught up with the precision ag team at single store John Deere dealer Eis Implement in Two Rivers, Wis. With busy season winding down a bit, precision ag manager EricHagenow and precision specialist Phil Davister reflected on how much business has grown over the last several years, and the type of precision equipment they’re dealing with the most.
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Connectivity Could Be Biggest Barrier to Autonomous Future

Farmer Nick Guetterman & Ohio State’s John Fulton discuss the opportunities & challenges farmers face with adopting autonomous technology
Nick Guetterman, a farmer from Bucyrus, Kan., who farms 16,000 acres, and John Fulton, a professor at Ohio State Univ. and president of the International Society of Precision Agriculture, discuss the opportunities & challenges farmers face with adopting autonomous technology.
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Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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