When it comes to precision technology, Wenning keeps it pretty basic. But the tools he does use play an essential role in keeping his operation efficient and productive. One of Wenning’s main tools is his Loup Electronics yield monitor.

If you’re selling, servicing or otherwise promoting the use of precision farming technologies to multi-generational farm operators — that is father-son producers — it would be a mistake to automatically assume that you should focus your efforts solely on the son.

Welcome to the future of farming — where tractors receive commands from outer space, grain carts drive themselves and the data from combine yield monitors tell row-crop sprayers where chemicals are needed most. Is your dealership ready to sell and support this rapidly evolving technology?