As the IoT in farm management market surges past $19 billion by 2032, its impact will be felt across the entire agricultural value chain.

A few years ago, I was chatting with an Illinois farmer about how he used precision technologies, such as yield monitors and auto-steer. After a few minutes, he looked at me and asked, “How else would you farm?” Maybe, in the 2040’s, the conversation will focus on data; how to acquire and analyze it.

Adam Gittins, president and general manager of Harlan, Iowa-based HTS Ag, the recipient of the 2024 Precision Farming Dealer Most Valuable Dealership award, crunches the numbers from on-farm trials to show which precision tools are providing the biggest ROI.

In this Univ. of Illinois webinar replay, the presenters also examine key issues such as technology access for smallholder farmers, socioeconomic factors in adoption and the importance of proactively addressing safety concerns as autonomous equipment becomes more prevalent.

Robb Vanderloop, Vanderloop Equipment CFO and co-owner, views autonomy and AI as potential game-changers for both farmers and dealers.