As farm machinery costs increase far beyond the rate of inflation, making a new machine pencil out may require some creative thinking about its potential uses and how farm operational expenses will change in the next decade.

“This field day gives them a chance to see larger equipment, as well as drones, sensors and other types of electronic equipment being used,” said Kendall Kirk, director of the Clemson University Center for Agricultural Technology. “They’ve learned about these things in class, and this field day gives them a chance to see them in action.”

While eliminating service stress during busy season seems almost impossible, there are creative ways to prevent burnout and put valuable hours back on the clock.

When it comes down to it, the expertise of the individual doing the installation can make or break the customer’s experience with a new technology. The same can be said about after-sale support.

The use of precision technology continues to grow for conservation-minded farmers according to No-Till Farmer’s 16^th annual No-Till Operational Benchmark Study and Strip-Till Farmer’s 11^th annual Strip-Till Operational Benchmark Study.

The U.S. Government Accountability Office (GAO) examined three policy goals and associated options that could help address adoption challenges or enhance the benefits of precision agriculture technologies.

Jeffrey Smith, product marketing manager for AGCO, Kendal Quandahl, precision field team manager for Case IH, and Paul Welbig, precision technology product marketing director for New Holland North America, discussed the realities of precision services in dealerships, the successful approaches embraced by their top-performing dealers and what to expect in the autonomy space.

This blog from Trimble examines 8 things for your customers to consider when investing in a smart sprayer.

The feedback from 807 U.S.-based agribusiness workers, including executive decision-makers, on-farm managers, agronomists, data scientists, IT specialists and go-to-market professionals, offers a comprehensive look into the agrifood industry’s current state and future trajectory.