With dealers looking to carve out a profitable precision niche with measurable ROI products and services, many are tapping the planting and application technology markets for high-demand hardware.

Precision farming dealers may soon have a new sales tool at their disposal to help customers monetize farm data. Earlier this month, Farmobile, a data collection, storage and sharing company, announced the promotional release of its Data Store platform that gives farmers the opportunity to sell their agronomic and machine data to vetted third parties on their own terms.

Josh Zuck, integrated solutions specialist with Sloan Implement in Lanark, Ill., shares his best practices for working with customers on the front end to collect usable field data to ensure they get ROI from their investment in data management services.

Thanks to the work of groups like AgGateway and the Ag Data Transparency Evaluator, ag data "pipelines" are starting to take shape. This post explores the current definitions of the different ag data pipelines coming off the farm.

Larry Tombaugh says he used to make mistakes farming, but now he calls them “experiments.” That change in attitude has helped him achieve yields near 284 bushel per acre for corn and 80 bushel per acre soybeans on his Streator, Ill., operation.