Introducing a new business plan into an established model can be complicated, risky and expensive. The direction precision farming business is evolving toward, however, is presenting farm equipment dealerships with a chance to innovate and diversify offerings with agronomic and data management services.

It’s been a busy few months since our last print edition of this publication, with a flurry of company mergers and acquisitions that will surely influence the depth and delivery of precision farming product and services by dealers.

The concept of ag data "ownership" is not recognized by U.S. law. Farmers like to say they own their ag data, but the reality is that "ownership" is a legal principle that must be recognized by law.

Agrible Inc. has been appointed to the interim board of a coalition to address the importance of big data privacy, security and transparency for growers and will work to promote security principles for farm data.

The company unveiled the additions at its user conference in Orlando, Fla.

"You can't manage what you don't measure!" is a phrase attributed to both Peter Drucker and W. Edwards Deming. This phrase is as applicable to farmers as it is to managers at Toyota or Amazon.

According to University of Illinois researchers, big data is already extensively used at the genetics and consumer ends of the food and ag supply chain.

Dealer-to-dealer panel presentation to provide options and explanations for making data management service a profitable venture at the 2016 Precision Farming Dealer Summit.