I’ll admit to being conflicted by the convenience of Google as a research tool. It’s a broad and seemingly bottomless resource for everything from DIY projects to settling bar bets.

Equipment compatibility continues to pose challenges for manufacturers, dealers and farmers. But for the last decade-plus, the Agricultural Electronics Foundation has worked to improve functionality between precision systems, while also increasing awareness of ISOBUS-certified components.

One of the reasons behind growing interest in optical sensor technologies, or in sensor technology as a whole, is increasing input costs, which are creating tighter margins for farmers. While there is still plenty of theoretical outcomes, farmers are most interested in practical impacts that sensing technology can provide, according to Dr. Ray Asebedo, agronomic consultant.

I’ve always been a sucker for fortune cookies and cracking one open after what amounted to a pretty mediocre sweet and sour chicken, the message read, “when one door closes, another opens.” As cliché an outlook as can be, but it did get me thinking about the ongoing challenges many dealers face as we head into spring planting.

The types of ag technology that manufacturers are developing, dealers are selling and farmers are adopting is changing. A combination of factors are contributing to the evolution, including market instability, commercial momentum for increased machine automation and more connectivity with technology.

While there is still a mix of optimism and skepticism surrounding the overall farm economy, one bright spot could be the precision farming segment.

While there is still a mix of optimism and skepticism surrounding the overall farm economy, one bright spot could be the precision farming segment. Respondents to the recently released 11th annual No-Till Farmer Operational Benchmark Study, forecast increased adoption of 11 different precision technologies in 2019, compared to last year.