Eric Maddox at the Pioneer Equipment Dealers Convention shared how truly listening can unlock trust and valuable insights in sales.

There are a lot of different facets that go into leadership — planning, managing, mentoring, etc. — but at the end of the day, it boils down to one key point: communicating.

In Warren’s letter, she’s flipped the script and is accusing Deere of “evading its responsibilities under the Clean Air Act to grant customers the right to repair their own agricultural equipment.”

Nate Greuel, North American Precision Lead for Case IH, discusses the new Active Implement Guidance, which will be available for Model Year 2025, Soil Command™ will be factory-fitted on select sizes of the Case IH Speed-Tiller 475 high-speed disk and VT-Flex 435 vertical tillage tool.

Leaders come in all shapes and sizes and at all levels of an organization — formal and informal.

Nick Guetterman, a farmer from Bucyrus, Kan., who farms 16,000 acres, and John Fulton, a professor at Ohio State Univ. and president of the International Society of Precision Agriculture, discuss the opportunities & challenges farmers face with adopting autonomous technology.

High interest rates and high inventory levels are compounding the challenge for dealers as the floorplan inventory cost continues to eat at the bottom line.

Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.