The average professional, if they’re lucky, might be able to cite one mentor in their life. I’ve been blessed with several who decided that developing me, advising me and correcting me was worth their effort.

Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.

This phrase refers to a tendency of militaries to engage an opponent in the same way as the “last war fought.” With generations often passing between large-scale conflicts, changing global dynamics means the past may have less relevance to the present.

360 Yield Center founder Gregg Sauder says the ideal 360 Rain dealer is someone who understands the farmers needs, infrastructure challenges, and will take the late night calls and more.

During the National Farm Machinery Show in Louisville Feb.14-17, if you can identify your farm on Google Earth, Gregg Sauder of 360 Yield Center and his team will design a 360 Rain System for your operation.

Gregg Sauder, founder of 360Yield Center shares details on their 360 autonomous irrigation unit, straight from the assembly line. The 360 Rain unit is capable of handling a 60-foot to 80-foot boom with the goal of irrigating any crop regardless of field shape. The unit makes use of a heavy reel to transport and manage the hose as they maneuver through the field delivering half an inch of water to the plant on a weekly basis.

Identifying the members of the DMU can be difficult and getting the right introductions to people who are not only hard to find, but once identified, difficult to get to — are the cause of many lost sales.

Major M&A activity, investment in tech stacks & retrofit kits are securing the beachfront for a whole new era for ag production.