Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.

There are likely more people than ever looking toward the future — pick your reason right now — but the reality is it will be here before we know it. This can be both a paralyzing and comforting thought for farm equipment dealerships.

One of the traits of a trusted precision specialist is their ability to perform under pressure. Some might argue this is a daily occurrence for the profession and even the most mundane days force moments of innovation out of necessity.

Based on my conversations with dealers during the last few months, some have learned hard economic lessons due to an inability or unwillingness to arm themselves with the tools, training or talent to change with the times.

Trial by fire. Thrown to the wolves. Learn by doing. All phrases that are used when describing how new precision farming hires often start their career at dealerships.

So what kind of business climate can we expect in the next 6, 12 or even 18 months? Chances are, it will be more similar to what we are experiencing today than what we did a year ago.

For the most part, the Australian Farm Data Code follows the framework of North America’s Core Principles, focusing on clarity, portability, control, consent and sharing, and deletion rights. It is similarly an aspirational document, a set of guiding principles.

On the cusp of spring planting, dealerships are facing the dilemma of accepting the new reality of social distancing and self-quarantine, or taking advantage of the tools and talent they have to continue delivering high-quality service to farm customers.

Precision technology that was once optional when purchasing a new tractor will now become a standard feature on tractors leaving the factory from one mainline manufacturer.

Everything is supposed to be bigger in Texas, right? And there was no shortage of large ag equipment on display throughout the aisles at Commodity Classic in San Antonio this year.