With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

A week spent at a conference in Kansas City spurs an examination of the nuanced terminology.

I took a short, 100-minuteish road trip to Wisconsin Dells to check out the 2025 Precision Planting Winter Conference yesterday. Farmers and dealers from across the area gathered inside the Glacier Canyon Conference Center to watch the program.

When the principles of regenerative ag are broken down to their core components, Shane Thomas sees it as a bundling of practices with the aim of “regenerating” the soil (an outcome), including increasing organic matter (soil carbon) encouraging biological activity and mitigating soil erosion.

Recruiting talent requires the same strategy and precision as marketing a product—it's all about using the right bait in the right waters.

2025 will start with a bang, and I can’t wait to check out some of the new technology on display at these shows, including the following winners of the World Ag Expo’s Top 10 New Products contest.

History shows Washington’s meddling with matters of supply and demand rarely, if ever, yield positive dividends in the long term.

Now more than ever, many farmers are looking for resource saving strategies. One that might be overlooked is analyzing your tractor’s efficiency to see if you could squeeze out more performance.