In the farm equipment business, many managers often tell their sales crews to never mention the competition when making a product pitch to farmers. It’s a negative to bring up another dealer’s different colored highly competitive machines, service concerns, parts delays and other business practices.

As our editorial team recently gathered intel from the 100 biggest dealerships in the U.S. and Canada, many CEOs and managers identified technicians as their greatest employment area of need for 2024.

Spot spraying systems create opportunities for growers to target intra-field variability of pesticide growth when pesticides need to be applied.

Before an employee quits, there is typically a phase of disengagement. In today’s tight labor market, it’s more important than ever to quickly identify that stage.

The updated Core Principles require companies to explain whether data is anonymized and whether a farmer can opt out of contributing to the anonymized and aggregated dataset.

High interest rates and high inventory levels are compounding the challenge for dealers as the floorplan inventory cost continues to eat at the bottom line.

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.

The evolution of precision agriculture and collection of agricultural data is providing farmers with tools to increase productivity and profitability. These core principles were originally developed by farmers, commodity organizations, and ag technology providers in 2014.