One of the most interesting parts of Rick Bieber's presentation was when he talked about how he measures yield, and why he’s not even a big fan of the world to begin with.

Finding and retaining precision farming talent has long been a challenge for equipment dealers, as many look to expand or evolve the scope of their business. While recent years have seen a slowdown in hiring plans, dealers are planning to be more aggressive in adding precision specialists during the coming year.

We’ve all seen and heard about the widespread devastation caused by the recent hurricanes in the southern U.S. Images and stories covering the immediate impact was startling, but the aftermath is perhaps even more astonishing.

Anticipation mixed with a little anxiety as to how soon autonomous vehicles will be roaming farm fields in North America continues to build. Some experts and manufacturers forecast that within the next 3 years, the autonomous industry will begin to take shape in agriculture.

We're seeing unique parallels between running a precision ag and running an IT company. Arlin Sorenson, founder of HTS Ag, discusses a shift from a product-focused business to one rooted in service, driven by shrinking margins on precision hardware.