Conservation Technology Information Center hosts unique first-hand exposure event in first-ever South Dakota location in May.

Conservation Technology Information Center (CTIC) will welcome Retired Colonel Kim “KC” Campbell to deliver the keynote address at the 18th annual Conservation in Action Tour Banquet on May 6.

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’

With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

"There’s going to be something that happens here. I don’t know exactly what that will be, but being an implement manufacturer, having some control over what your machine is doing, and knowing you can tell some other system that you need input from what it’s doing is important."

When asked about the origin of his leadership style, the late Gulf War General Norman Schwarzkopf answered, “I never walk past a problem. I never see something going wrong and forget about it. I always stop and confront it right there.”

As we give up our most treasured investment – our time in working hours – we can, and should, expect to be under the care of business leaders who’ll measure up to the word integrity.