With the rush of planting behind us, we reached out to dealers to get their thoughts on what they learned about the attractiveness and value of their 2021 precision service packages, what the take-rate was on the 2021 program compared to previous years and what they plan to do differently next year.

Spud Armstrong, Precision Farming Manager for Ag Technologies in Rochester, Ind., explains the need to justify investment into a precision department and establishing avenues for dealership revenue. Charging for phone services has proven to be an effective method for Armstrong, including a $30 per-call flat fee for multi-step precision inquiries and a $400 annual option for frequent customers.