When it comes down to it, the expertise of the individual doing the installation can make or break the customer’s experience with a new technology. The same can be said about after-sale support.

Swiss Agtech company Ecorobotix recently introduced its spot-sprayer ARA in the U.S. Ecorobotix Americas Regional Manager Jose Marchetti goes over the nuts and bolts of ARA.

Drones took flight at the Precision Planting PTI Farm workshop. Precision Planting lead agronomist Jason Webster told the crowd of no-tillers and strip-tillers that he’s on board with the potential of these UAVs to provide a significant ROI.

Visiting with Pete Youngblut, founder and sole proprietor of Youngblut Ag, a precision farming dealership in Dysart, Iowa, it’s immediately clear that his primary focus is on preparing customers for planting — because he has to — regardless of the circumstances. I caught up with Youngblut in the middle of a hydraulic steering installation on a Case IH MX180 tractor the afternoon of Monday, April 6.

The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.