In my experience, one of the most ambiguous consumer labels is “user-friendly.” This is especially true of technology, when companies promise technical bliss is only a download, install or mouse click away.

Jack Zemlicka has been promoted to Ag Division Content Director for Lessiter Media, Brookfield, Wis.

Following a highly successful, first-ever Precision Farming Dealer Summit last year, the encore 2017 Summit once again attracted a sold out crowd of diverse dealers to network, learn and share ideas for improving the success and profitability of their precision farming business.

It’s no secret that consumer shopping tendencies are trending toward online purchases, but one of the more staggering numbers reported by USA Today is that Amazon shipped more than 1 billion items worldwide this holiday season.

Reflecting on the holidays, it was another blur of wrapping paper, egg nog and pine needles. Surviving the season is always dependent upon prioritizing time among immediate family, friends and relatives.

Last month, I had the opportunity to share some of the results and analysis from our most recent benchmark study at the Western Equipment Dealers Assn. meeting in Arizona. During the course of my discussion, one of the questions I posed to the room was how many are offering some type of data management service?

The last couple of years have seen hiring in the precision department slow as dealerships have been more conservative with where and how they invest in personnel. More emphasis has been placed on retention and cross-training of existing staff, to provide more flexibility with customer service offerings and sales.

Talking with a few more precision retailers, there’s not been a consensus on an expected outcome of the U.S. Department of Justice intervening on John Deere’s planned acquisition of Precision Planting. Some forecast a restructuring of the original deal, which would pare down the power position that Deere would assume in the planter technology market should the deal be approved wholesale.

While navigating this year’s Farm Progress Show in Boone, Iowa, news broke that the U.S. Department of Justice is seeking to block John Deere’s acquisition of Precision Planting from the Monsanto., the parent company of Climate Corp.

Time is running out to participate in Precision Farming Dealer's 2017 Most Valuable Dealership program. Recognize North America's premier precision farming operation by nominating the best dealer in your area today. Now in it's fifth year, this annual program recognizes the organization demonstrating the best in sales, service and support of precision farming technology.