Precision service plans are increasingly valuable sales tools to generate recurring revenue. In this video, Jason Pennycook explains some of Johnson Tractor’s data management service inclusions, the flexibility they offer customers to identify their level of need and sales growth potential for the dealership.

As dealers become more involved with transfer, storage and even analysis of precision farming data, making sure it’s properly collected is the first step. In this video, Jason Pennycook discusses some of the common problems he encounters with data during harvest and how he works with customers to solve them.

Although more precision hardware is coming factory-installed in machinery, making sure technology is insured is critical to avoiding disaster. In this video, Jason Pennycook shares his approach to keeping customers informed and educated on the value of adding precision components to their insurance policies.

Spending several years in the shop at Johnson Tractor, precision specialist Jason Pennycook has a valuable blend of technical and mechanical skills. In this video, he explains how this complementary skillset helps build confidence with customers and add value to service calls.

Known as the daredevil of the precision team, Johnson Tractor’s Jason Pennycook is often nominated to troubleshoot RTK tower problems. In this video, he explains his process for diagnosing and fixing RTK issues, how these services are billed out and RTK adoption by the dealership’s customers.

Prioritizing a daily schedule is how Jason Pennycook, precision specialist with Johnson Tractor, starts his days. In this video, he shares his strategy for efficiently dividing his time between the office and on the road visiting customers during harvest.

It’s increasingly common to hear dealers and other agricultural industry experts simply refer to precision farming as farming. With the ongoing integration of technology into machinery, auto-steer and GPS systems have become almost as standard as in-cab features as air conditioning.

Based on the higher than anticipated pre-registration for the first-ever Precision Farming Dealer Summit, Jan. 5-6, 2016 in Indianapolis, Ind., the event is now officially SOLD OUT. No onsite registrations can be accepted.