“These next 3 years will be an important period for learning about autonomy and how it can be used in our area to show ROI to our customers," one dealer said.

You’ll no doubt hear Green and Gold described as a “love letter to rural America,” which is true. Farming isn’t just a job or a way of life, it’s a sacred act.

60% of dealers expect their precision sales to go up at least 2-7% this year according to the 2025 Precision Farming Dealer Benchmark Study. Spud Armstrong, precision specialist for New Holland Rochester, shared his sales outlook at the Precision Farming Dealer Summit earlier this month.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Totally Tubular.

Ace Pump Corporation has announced its sponsorship of the Farm Family Wellness Alliance, a mental health and wellness program of the Farm Foundation.

Zeroing in on “Ag Automated Intelligence,” in one of many educational sessions focusing on technology, Russ Green, consultant with MACKAYBEN and a member of the Machinery Advisors Consortium (MAC), reinforced the many benefits of incorporating artificial intelligence, or automated intelligence as he prefers to refer to it, for equipment dealers.

“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”

Greeneye has already secured multiple sales with cotton farmers in the U.S., who will begin using the system at the start of the 2025 growing season.