Trimble has announced its fourth quarter and fiscal year 2019 financial results. Fourth quarter 2019 GAAP revenue of $824 million was up 4.9% as compared to the fourth quarter of 2018.

AgTech has been a buzzword that has continuously grown. It can be great, and provide a lot of tools for us as farmers, but it can also be scary in the sense that we’re being bombarded with a ton of technologies, data and new tools that can help our operations.

Drift Reduction Technology Corp., a newly formed company focusing exclusively on improving the safety and accuracy of how crop protection products are applied, introduces a unique spray boom section recirculation system, the SRV2 System. The SRV2 System is easily retrofittable to any new or used field sprayer.

John Deere has introduced the ExactRate factory-installed option for precise monitoring and controlling liquid fertilizer application during planting. ExactRate gives operators row-by-row section control to help reduce fertilizer costs and the amount of chemicals applied by shutting off application in areas of overlap or non-application.

Digital connectivity is taken for granted in many areas, but high-speed internet is still absent in many rural areas throughout the country.

Growers can connect their FieldView account with Ag-Analytics to create customizable profit maps from their own precision ag data, and perform advanced sub-field analytics to better understand sources of profits and losses, as well as variety and input performance.

Here are the most popular items we’ve put up on PrecisionFarmingDealer.com from the month of January.

In the fifth podcast with AgriSync, we talk about measuring the customer experience. If you can't measure customer experience, you can't manage it. In agriculture, customer experience largely depends on relationships and loyalty.