While autonomous concept vehicles offered a glimpse into the future, simplicity and traditional precision products still attracted an audience.

For many farmers, the field of ag-specific mobile apps can feel a bit like the Wild West.

When a dealership starts shifting its precision focus from hardware toward data management and agronomics, a few important questions leap out. How are these services profitably priced? What specific services are in demand among local customers? Once established, what’s the path for growth?

Two precision specialists share the how and why of their recent success with selling tile plows and complementary technology to farm customers.

Precision farming dealers may soon have a new sales tool at their disposal to help customers monetize farm data. Earlier this month, Farmobile, a data collection, storage and sharing company, announced the promotional release of its Data Store platform that gives farmers the opportunity to sell their agronomic and machine data to vetted third parties on their own terms.

Precision consultant Paul Bruns saves time and frustration while increasing efficiency by diverting some accountability back to his customers.

After developing two proprietary technologies, ATC recently launched their eDrive diesel-electric motor as a segue to a fully autonomous tractor.