Many dealerships’ precision departments felt a sales pinch in 2015. Although most precision specialists aren’t expecting a big market uptick anytime soon, they’re making plans to be leaner and more effective in 2016 despite continuing market pressures.

When Brice Hennings, precision farming specialist at Central Illinois Ag’s Clinton, Ill., location, heard that the 4 location Case IH dealership group was adding tracking devices to all their vehicles, he couldn’t help feeling like “Big Brother” just rolled in.