A searchable database of ISOBUS-certified components for farm equipment dealers has been accessible to manufacturers and dealers since its release at the SIMA Agribusiness Show this February in France. Still quite new to manufacturers, the database has yet to see widespread use, but that is likely to change.

Gellings Implement, a Case IH-New Holland dealership in Eden Wis., added precision farming to their single-location about 5 years ago. To help establish the dealership's new business, it began offering pre-season clinics to build a rapport with customers and build credibility.

"We've been doing technology meetings for probably 10 years or better, but early on they were more sales-oriented meetings," says Pearson. "Now we do a lot more of the pre-season preparedness routines related to our field mapping program and things like that."