Ag tech providers that take little care to craft online privacy policies may find a court equally as dismissive of their stock policies. This is why I always suggest that ag tech companies spend some time on their online agreements, rather than just reusing form documents crafted for some other purpose.

To imply that any Agronomic Advisor that has built a program that has proven itself to bring value your operation over the years has any intention of selling Tons vs. enabling your long-term success is irresponsible.

At the Farm Progess Show this summer, New Holland rolled out a new concept tractor that appeared mostly conventional but had one stand out feature — it runs on methane rather than diesel. My first impression when seeing this was — didn't we have this same concept 50 years ago?

Field Analytics is the emerging buzz area of Precision Ag. It has existed for several years in many different forms and offerings, but never really gained a lot of momentum or a large following. And honestly, it’s because it is a challenging proposition to get correct.

Precision Ag, as a whole, has a fascination, and a conundrum when it comes to Yield Data. The Holy Grail is to take your local data and turn it into useful and useable tools that drive decisions and input application.