All too often, in Precision Ag, we get drawn in by the shiny new objects. The newest gadget or widget on the market garners all of our attention, and we wait to learn more and learn its ROI. And when this happens, all too often we forget about some of the older players on our bench.

Federal law prohibits price fixing or collusion among competitors. As more ag data moves from farmers' tractors and computers into the cloud, the temptation to price fix by ag technology providers grows. Is it inevitable that sooner or later, ag data platform providers will conspire to fix prices?

Our most recent online poll asks how soon dealers expect autonomous vehicles to be commercially available, and the vast majority don’t expect we’ll be waiting very long.

What will Elon Musk's impact be on agriculture? This is what I kept thinking after reading his biography by Ashlee Vance (Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future) and, although the only part about agriculture was a brief period in Musk’s life working on a family farm in Canada, I think there is a lot agriculture can learn from entrepreneurs like Musk.