In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Casey Dray, global precision technology portfolio manager at CNH, Bob Armstrong, vice president of product and marketing at Claas and Jake Ridenour, channel sales manager at PTx Trimble, fielded questions on the 2025 market outlook, technology adoption trends, AI and more.

Lessiter Media is pleased to announce the promotion of Bree Greenawalt to the position of Director of Data, Insights, and Circulation, effective immediately

"AI is going to bleed into every aspect of our lives in very interesting ways, so if you’re not thinking about where the future of AI is going for your business, now is the time to start because it’s going to be impactful."

There is a strategic approach to sales where building relationships and trust with customers is just as important as the numbers and machinery itself — especially when navigating appraisals and trade-ins.

There are a lot of different facets that go into leadership — planning, managing, mentoring, etc. — but at the end of the day, it boils down to one key point: communicating.

Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer.