"Five years ago, we just said, 'Stick your own box in there and control your own equipment.' But I think now we've swung the other way and guys want less streams, and ISO actually seems to work great often," says Eric Reuterskiold, CEO, Johnson Tractor.
Marc Ivey will step into the role following the retirement of Craig Harthoorn, former president of the Oxbo Forage Division, who also concludes his service as president on the FEMA Board.
In the midst of celebrating its 75th Anniversary, the Farm Equipment Manufacturers Association (FEMA) has contracted Lessiter Media to chronicle the Association’s past through an in-depth multimedia project that will culminate at FEMA’s Marketing & Distribution Convention in Las Vegas, Nev., on Oct. 27-30, 2025.
Chris Hunsaker grew up on an 8,000-acre sugarbeet and wheat farm in southern Idaho. After 18 years as CEO of Double L — a potato equipment manufacturing company — Hunsaker left the machinery industry when he grew frustrated with the way things were going.
Mach CEO Colin Hurd and Acuitus Ag CEO Chris Hunsaker spearheaded the first-ever “Technology Track” at the Farm Equipment Manufacturers Association (FEMA) Supply Summit and Showcase in Fort Myers, Fla., with the goal being to educate FEMA members about new and emerging technologies that have a direct impact on their products and services.
Let’s head south to the Farm Equipment Manufacturers Association convention, which took place in Fort Myers, Fla. We caught up with Mach CEO Colin Hurd after his technology council presentation.
In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.
"There’s going to be something that happens here. I don’t know exactly what that will be, but being an implement manufacturer, having some control over what your machine is doing, and knowing you can tell some other system that you need input from what it’s doing is important."
Continuing with the autonomy theme, the topic came up during a technology panel at the Farm Equipment Manufacturers Association Fall Convention in Dallas.
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
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