Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.

"The value of this data only grows with each field’s planting rotation, as there are even more opportunities to compare conditions, crops and other variables to find the optimal combinations.," says Maria Zepeda Gomez.

Here’s a look at how big-, medium- and small-sized dealerships are building their “winning” subscriptions and packages.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by GBGI Inc.

The RootWave system uses electricity to boil weeds and their roots. The new agreement will see the two manufacturers co-develop new weeding technology and products.

Independent ag tech consultant Nathan Faleide has been involved in precision ag for more than 20 years. He shares the inside scoop on what to watch for in 2024 as it relates to your business, and connects the dots between dealers, farmers and the ag tech industry.