The business relationship formed between precision farming dealers and farmers can be a complicated one. Farmers have certain expectations and dealers have certain limitations. However, cultivated, well-managed partnerships can be immensely profitable for both parties.

There’s little doubt among farmers that data pouring from a myriad of displays, sensors, monitors and other precision farming equipment is going to help them be more efficient. However, analysis and timing often stand in the way of that goal.

As some markets for precision farming equipment tighten due to saturation or components now coming pre-installed on new implements and tractors, dealerships are looking to extend their sales reach.

Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.

Dealers are always looking to hone their entrepreneurial radars in on the next product or service that will strengthen their business bond with farm customers and provide a boost to the company’s bottom line.

As Stillman Valley, Ill. farmer, Cade Bushnell, rolls out newer technology on his 1,300 acre farm, he’s had a lot of luck with mechanical alterations. But he’s still striving to tap the potential that precision data can provide and one of his biggest frustrations is adequately analyzing data pulled from equipment to make informed adjustments to his operation.

Australian precision agriculture consultant, Michael Hadley explains how his dealership is courting unique clients and precision equipment from abroad.

Three precision farming specialists share perspective on targeting smaller farmers, tractors rolling off the assembly line fully equipped and the regional demands for RTK.

Retail sales and service of farm equipment have always been the bread and butter for dealerships. But some are still coming to grips with the fundamentals of selling precision farming components to their customers.

Seeding and planting technology ranks high among precision growth opportunities during the next 5 years as dealers look for revenue opportunities with updates and upgrades.