We earnestly wish all our readers a very happy National Ag Day – not just the farmers, but the agronomists, university researchers, corporations, equipment dealers and many others who work to make the industry successful.

AI platforms promise to deliver real time market insights in a way that humans never could, since AI has the ability to analyze much larger datasets than any single person. This post explores whether such market insight tools might actually lead to price fixing problems—illegal conduct under US law—rather than an increase in competitiveness.

It seems everyone’s goal is advancing the industry and the equipment dealers whose commitment to continuous improvement now and well into the future.

For those practicing conservation, this time of year is particularly important for cover crop management.

Another National Farm Machinery Show is in the books, and as always, it was quite the spectacle with over 300,000 people packing the Kentucky Exposition Center.

Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’

You’ll no doubt hear Green and Gold described as a “love letter to rural America,” which is true. Farming isn’t just a job or a way of life, it’s a sacred act.

With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.