As the integrated solutions consultant for P&K Equipment, Landon McGarrah essentially serves as the first responder for the Deere dealer’s growing customer base. The 29-year-old explains what his first contact interactions with customers usually entail, and how to handle “extreme” cases.

P&K Equipment integrated solutions consultant Landon McGarrah gets ready to install a pair of MTG (modular telematic gateway) units in his customer’s 2 hay tractors. He explains why the MTG units are essentially cell phones for the tractor.

P&K Equipment integrated solutions consultant Landon McGarrah sets the stage for Precision Farming Dealer’s Day in the Cab visit with an overview of the Deere dealer’s 20-store market area in Oklahoma and Arkansas.

Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.

I had the chance to be a fly on the wall, and listen in to a roundtable discussion at the 2024 Precision Farming Dealer Summit in Indianapolis, as dealers discussed some of their best practices and biggest challenges when it comes to hosting customer clinics.

It was the shortest day of 2023 and Landon McGarrah was catching up on paperwork and taking a deep breath after one of his longest days on the job the day before.

This blog from Trimble examines 8 things for your customers to consider when investing in a smart sprayer.

Find out how your precision dealership compares to other North American precision ag dealers during this reveal of the 11th annual Precision Farming Dealer Benchmark Study results.

Charles Hadacek, a precision specialist for independent Iowa dealer Premier Technologies, shares the blueprint for his workspace on wheels — a cargo trailer with dozens of organizers and bins for the various cables, harnesses, clamps, connectors and more — and the impact it’s having on his business.

Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell sets the stage for what’s yet to come in precision farming, and how to prepare for the challenges that lie ahead.