Precision specialists often wear many hats — service technician, salesperson, business owner, farmer. The list goes on and on. Bruce West barely has enough closet space for the number of hats (and capes) he wears as owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill.

"Understanding the sales mix ratio, used equipment turn and the washout cycle will ultimately lead to your dealership’s financial success at the end of each year," Casey Seymour says.

Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.

Crop Life/Purdue University recently published results from its 2023 Precision Ag Survey, the longest-running continuous study of precision farming adoption. Respondents included 87 ag retailer input suppliers, mostly from the Midwest.

Bruce West, owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill., shares the secret to his success when it comes to developing strong relationships with customers.

Sabanto Vice President of Product Cory Spaetti takes us through the steps of operating an autonomous tractor from the field, and shares perspective on how the process frees up the operator to accomplish a wide array of tasks.

A recent story has been making the rounds on ag websites about how a Canadian farmer agreed to a grain contract by texting a “thumbs-up” emoji. The farmer received a text message with an image of a grain contract offering to purchase 86 tons of flax for $17 per bushel.