When Kentucky-based Hutson Inc. expanded into Michigan, Travis Kiesel, vice president of precision ag, was tasked with training both the dealership staff and customers on new precision technology.

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, technology editor Noah Newman catches up with Bluewhite CEO and founder Ben Alfi for a discussion about the future of autonomy in agriculture and the company’s Robots-as-a-Service (RaaS) model.

Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

There’s a certain allure for customers to buy direct from the manufacturer, but as two recent news stories show — the grass isn’t always greener when customers bypass the dealer.

Leaders from 3 of Precision Farming Dealer’s Most Valuable Dealership Alumni Group detail the processes and practices that make their dealership successful, share strategies for achieving revenue growth and explain their best and worst precision department decisions.

Learn to read your customers’ minds during this insightful, “call-it-like-you-see it” discussion, as large-scale farmers explain their approach to precision, the drivers behind their hardware and subscription package purchases, their precision pain points and more.

Precision Farming Dealer’s Dan Crummett goes behind the scenes with P&K Equipment integrated solutions consultant Landon McGarrah as he installs a new Gen-5 Plus display for his customer’s 4830 John Deere sprayer.