Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.

Independent ag tech consultant Nathan Faleide has been involved in precision ag for more than 20 years. He shares the inside scoop on what to watch for in 2024 as it relates to your business, and connects the dots between dealers, farmers and the ag tech industry.

In the farm equipment business, many managers often tell their sales crews to never mention the competition when making a product pitch to farmers. It’s a negative to bring up another dealer’s different colored highly competitive machines, service concerns, parts delays and other business practices.

For this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, the leading minds at 3 of the top precision dealers in the business, Adam Gittins of HTS Ag, Jason Leary of Crystal Valley and Scott Staum of Central, share their strategies for the rest of the year and beyond.

The See & Spray unit set to be demoed out of the Vincennes Alliance Tractor store will operate on a "credit" system for 2024, raising the question of how farmers truly feel about paying subscriptions for technology they don't "own" in the traditional sense.

High interest rates and high inventory levels are compounding the challenge for dealers as the floorplan inventory cost continues to eat at the bottom line.

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, Hylio CEO and co-founder Arthur Erickson breaks down what the recent FAA regulatory exemption means for the drone industry.